Paarl Media, the print division of Novus Holdings, has pledged R100 000 to the environmental non-profit organisation, Wildlands Conservation Trust. The funds specifically support the Wildlands’ social and environmental programme to help grow the local green economy within the Mahogany Ridge community.

The financial support allows for six community members to be employed in full-time positions dedicated to restoration and conservation focused on clearing alien vegetation and planting suitable indigenous trees. This vital landscaping work ensures that the Mahogany Ridge riverine ecosystem is kept in an optimal state to prevent flooding and curtail climate change.

“We believe that it is important to preserve our natural resources that sustain all life on earth for future generations. We all have a part to play in building greener communities and what better way than to do so by partnering with a local organisation that supports job creation,” says Pieter Le Roux, Managing Director of Paarl Media KZN.

The Wildlands social and environmental programme strives to enable sustainable access to the economy by nurturing green jobs. Paarl Media’s financial contribution forms part of a three-year sponsorship which has seen the print operation pledging R100 000 to the programme each year.

Louise Duys Walker from Wildlands describes the partnership with Paarl Media as a ‘win-win scenario’. She says, “Creating jobs around the restoration and conservation of ecosystems not only protect and benefit our natural environments, it also supports the well-being and sustainable development of individual families and community members.”