In 2018 several popular printed magazine titles closed their doors, with others adjusting their frequencies, which to many appeared to be a tell-tale sign that the magazine industry is in trouble. While this is an oversimplification, it does serve as a reminder to publishers and magazine titles to take a closer look at what can be done better in order to respond to the changing landscape. This the view of Peter Metcalfe, Group Executive: Sales & Marketing Novus Holdings, who believes that the magazine industry is not wholly under threat,…
Novus Holdings25th Jul 2019