Three consumer trends shaping the packaging and printing market in 2019

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Packaging is becoming as important as the goods that it carries to the ever-more aware consumer. With a bigger need for customisation and personalisation, as well as a drive towards environmentally-conscious goods, consumers are demanding more from packaging and printed goods such as labels. “Consumers are increasingly looking at the entire package before concluding their purchasing decision – from the item’s package right through to its label,” says Tim Stewart, Group Executive: Packaging at Novus Holdings. Trend #1: Smarter choices with existing packaging options “In 2018 we experienced unprecedented fuel…

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